Balak was the son of Zippor, and was a king of Moab.
Biography
When Israelites were piled east of the Jordan River, Balak, in fear of being conquered (as the Amorites were as well), requested for Balaam, a prophet, to curse the Israelites in order to drive them out of the land. Balaam was stopped by God, however, and was sent back to Balak to prophesy to him the future destruction of Moab.